Software.Done well.
A small, senior product studio. We build internal software, AI workflows and automation for established companies that have outgrown their spreadsheets.
Your team is
stuck.
Not because they aren't good at their jobs. Because the tools they were given stopped fitting the work a long time ago.
Spreadsheets
The business runs on a file that three people are afraid to touch, and only one of them knows why.
Repetitive manual work
Capable people spending their afternoons moving the same data between the same two tabs.
Disconnected tools
Six systems that don't talk to each other, and a person whose real job has quietly become being the glue.
Outdated software
Something built years ago that everyone now works around instead of with.
We come in and take the detours out.
Most of the waste is not in the work itself. It is in everything the work has to route around before it is finished.
One clear path.
We don't sell AI for the sake of AI. We find the real problem, simplify the process, and build the right thing — which is sometimes much less software than you expected.
Understand it
We sit with the people doing the work and map what actually happens — not what the process document says. You get a clear plan and a working prototype.
Build it
A senior team designs and ships one production-ready tool. No hand-off to a second team, no juniors learning on your budget.
Improve it
Good software needs tending. We stay on to maintain it, extend it, and build the next workflow once the first one proves itself.
Senior team only
The people you meet are the people who build.
Direct in Slack
One shared channel. Answers the same day.
No account managers
Nobody standing between you and the work.
Projects start at $20,000.
Not ready to commit? Start with a one-week Strategy Sprint for $5,000 — and we deduct it from the build if you continue.
Strategy Sprint
One week
We study the workflow, find the biggest opportunity, design the solution and hand you a clear build plan with a working prototype.
$5,000
Build Sprint
Four to eight weeks
We design and build one production-ready internal tool, automation or AI workflow. Shipped, documented and in your team's hands.
$20,000 – $40,000
Ongoing Improvements
Monthly · three-month minimum
Maintenance, new workflows, improvements and support once it is live and people depend on it.
$5,000 – $10,000 / mo
No hourly work. No five packages. One path — understand it, build it, improve it.
We build our own products too.
Which means we live with our own decisions. It is a different kind of care than shipping something and walking away.
We have built for YC companies and for banking and crypto systems — the kind of work where being wrong is expensive.
Ready when you are
Software.Done well.
Tell us what is slowing your team down. If we are not the right people for it, we will say so.